Which price tag will make sense?

When it arrives in 2023, the BMW XM luxury and sports SUV will not only be the most powerful production series ever produced by BMW (that crown now belongs to the M5 CS), but also the most expensive BMW. This place currently belongs to the BMW M760Li, the latest mohican when it comes to a V12 engine under the hood. The BMW M760i starts at $ 157,800 in the United States. Being a complete M product and packed with the best luxury items currently available, the BMW XM is expected to come with an appropriate luxury price tag.

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But what price would make sense for the BMW XM? During the unveiling of the BMW Concept XM, the folks at M and BMW of North America refrained from commenting on the award for the best BMW XM which is rumored to wear the “Competition” badge on its Moroney. They’ve also been silent on additional XM models, although insiders have already pointed out a few other entry-level XM models with a six-cylinder plug-in hybrid drivetrain.

Join the high-end crossover market

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Therefore, to put a price tag on the BMW XM, we have to look at the competition. Let’s start with the Lamborghini Urus. The very first Lambo crossover starts at $ 222,004 and develops 641 horsepower and 626 lb-ft of torque from a twin-turbo 4.0-liter V8 engine. There are similarities, in terms of design, between the XM and the Urus, so it is clear that these two will often be compared face to face.

The next potential competitor is the Porsche Cayenne Turbo S electric hybrid, a 670-horsepower crossover. The German plug-in hybrid starts at $ 165,300, so it becomes a more natural competitor to the BMW XM. Going up the price scale a little, you’ll find an unlikely competitor: Bentley Bentayga Speed. Sure, the super-luxurious Bentley starts at $ 245,000, but a used model, especially with less horsepower than the Speed, can drop the price between $ 130,000 and $ 180,000.

Image courtesy of Tesla Inc

For the sake of argument, let’s throw it away Tesla Model X Throw in this fight too. Naturally, the Top Model X is not as luxurious as the BMW XM or the aforementioned models, but from a performance point of view it fits in perfectly. The Model X plaid starts at $ 119,990.

What price level makes sense?

Of course we had to dig and what we found was that a base BMW XM (six cylinder hybrid) model could start in Europe somewhere in the 110,000 – 120,000 euro range. This number has not been officially released by BMW and it could change before market launch, so take that price with a grain of salt. Certainly that will make sense. The BMW X5 M Competition starts at 101,500 euros in Germany and with the XM positioned as the ultimate and most luxurious M SUV, the price should reflect that.

If we take a look at the BMW XM Competition model, the numbers will change a bit. The price announced today is between 170,000 and 180,000 euros, but as always, a simple conversion from euro to dollars will not give us the North American price. BMW models based in the United States are still priced according to local competition and prices within the BMW family. Will this involve a simple exchange of the euro for the dollar sign? That remains to be seen, but one thing is certain: the BMW XM will combine performance and luxury at a premium price.

So what do you think the BMW XM should be priced in the US and Germany?

Richard L. Militello