DTI urges companies to comply with price tag law

The Department of Trade and Industry (DTI) is urging business owners and establishments to disclose their prices in accordance with fair trade laws.

“We are firm in enforcing these laws, especially the requirement for price tags, to ensure consumers’ right to choose quality products at reasonable prices,” the Under Secretary of Commerce said. of the Consumer Protection Group (CPG), Ruth Castelo.

The CPG has urged store owners, including online sellers, to comply with Section 81 of Republic Act No. 7394 or the Consumer Law of the Philippines which requires labels, tags or markings appropriate displaying retail product prices.

Under this law, the sale of a necessities or basic product without a price tag is prima facie evidence of profit.
The law also required that the products not be sold at prices higher than those indicated.

To strengthen implementation of the Pricing Act and Consumer Act, the DTI, Department of Agriculture (DA), Department of Health (DOH), Department of Environment and Natural Resources (DENR), the Intellectual Property Office (IPO), and the National Privacy Commission (NPC) recently issued Joint Administrative Order (JAO) No. 22-01, consolidating all existing online business rules and guidelines.

The DTI recently launched an online campaign against the “PM Sent (Private Message) culture”. The “PM Sent culture” was seen as a shady practice of online sellers sending private messages to consumers asking for the price of a product.

The campaign informs online sellers who conceal prices as part of a marketing strategy that this practice is subject to fines and/or imprisonment under the law.

Fines range from 200 pesos to 5,000 pesos, while imprisonment is from one month to six months.

Richard L. Militello